Heineken Tanzania Country Manager, Michael Mbungu (right) is all smiles after unveiling the 500 ml bottle to journalists and beer stakeholders in Dar es Salaam. He is flanked by John Dandi, Heineken Tanzania Trade Manager, Jackies Bar representatives Godwin Leonce and Irene Justin. The new bottle aims at appealing to a wider range of beer consumers and to initiate them to the premium beer category.
Consumers smiling after receiving a gift bag from Heineken Tanzania during the official launch of the new 500 ml bottle.
Heineken brand ambassadors ready to give out gifts to distinguished guests who attended the official launch of the new 500 ml bottle. The new bottle aims at appealing to a wider range of beer consumers and to initiate them to the premium beer category.
Consumers being served cold Heinekens at the 500 ml bottle launch.
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While increasing their footprint in the regional market, international premium beer brand Heineken® keen to cheer its consumers is expanding their beer portfolio through the launch of larger than life consumer initiative, that will witness for the first time, 500 ML Heineken bottle selling in Tanzanian bars and outlets.
The latest innovation aims to appeal to a wider range of beer lovers and initiate them to the premium beer category. With Heineken’s unique History of integrating market trends and consumer feedback to meet emerging demands, Country Manager of Heineken Tanzania Michael Mbungu stated in a statement to newsrooms that they had conducted research amongst Tanzanian beer consumers and had received positive feedback regarding the launch of the 500 ML Heineken bottle.
‘‘Judging from the approving comments and smiling faces we received after our initial survey, we are confident that the 500 ML will be able to take on other premium SKU’s of the same quantity. ’’ Mr. Mbungu stated.
‘‘We are committed to better meet the expectations of Tanzanian beer consumers while still maintaining our brand identity of being adventurous, worldly and premium.’’ He further added.
Not new to innovation, the premium brewer has previously launched the ‘‘UEFA Champions League trophy bottle’’ that was applauded by football fans and beer drinkers during the 2015 UEFA Champions League season.
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